It’s become a huge trend in recent times for event organizers to make claims about their programs’ environmentally friendly practices—but Fox Broadcasting Company is one host that intends to fully live up to those promises. In keeping with its “Green it. Mean it.” campaign, Fox has partnered up with environmental organization Global Inheritance to produce this year’s Teen Choice awards — which is being referred to as one of the eco-friendliest awards shows of the year.
For the five days leading up to Sunday’s event, both amateur and experienced cyclists will pedal 40 Schwinn bikes hooked up to Global Inheritance’s “Tour de Energy” bike station at the Hollywood & Highland Center’s central courtyard to produce kinetic energy which will then be converted to electricity and pumped back into the grid. The rider that is able to generate the most power each day wins a Schwinn bike of their very own, and all participants are eligible to win even more prizes.
The site also includes the “Energy Playground,” which features a seesaw and human hamster wheel. The energy generated by riders in addition to the power created by local wind farms will allow the show to run solely on renewable energy.
Fox executive director of special events Josh Mark and manager of special events Lauren Selman are in charge of the program. Selman said she estimates that the event will attract about 1,000 participants in total, after pulling in 200 the first day. Participants came from outreach to family and friends, schools and teams, as well as various environmental media outlets.